The Future of Digital Marketing in 2021

 The digital marketing landscape changes most then oftentimes that it’s virtually not possible to imagine what the long run of digital marketing could supply in terms of opportunities.

During the last year or 2, we’ve seen new technologies, a backlash of kinds in social media, and influencer marketing maturing from its period as a viable and powerful marketing channel in its title. What do I see because the biggest content marketing trends for 2020 and beyond?

My 2021 marketing Predictions

There square measure a pair of major trends within the digital marketing trade i believe everybody are going to be talking concerning. the primary is AI. we'll begin to appreciate the chance of associate degree AI-driven content marketing strategy. If 60-70% of the content we have a tendency to produce goes unused, AI can begin to force North American country to rethink what we have a tendency to produce and why. The second is worker activation. AI can tell North American country what to form, however our greatest storytellers square measure our existing staff from across the business. each company desires a technique to activate these staff as each creators and because the only channel to share that content.

This is the contradiction of AI. The additional the robots tell North American country what to try and do, the additional we'll want our internal specialists to form and share that content.

There square measure many things we’re pretty clear concerning. Content marketing isn’t about to go anyplace for a short time evidently. however what alternative digital marketing trends would possibly we have a tendency to see as we have a tendency to head towards 2020?

Voice-powered Everything

Smart speakers and “assistants” are around for a short time however they very began to embark in 2017 and 2018 as individuals have lost the self-consciousness of speech their phones and a spread of recent client devices like Amazon Alexa and Google Home have appeared on the market.

There’s no reason for the trend in mobile to prevent growing, associate degreed this hands-free technology can become an more and more commonplace manner that users opt to move with their devices. It’s calculable that over half all search queries square measure steam-powered by voice search.

With this growth in voice search steam-powered sensible devices can return additional opportunities to plug to the people who own them. Amazon already noticed this chance once it started providing cheaper Kindle devices in exchange for agreeing to receive marketing communications. Targeted Alexa ads square measure already within the pipeline and also the alternative devices are going to be guaranteed to follow.

Advanced AI Technology

Artificial intelligence has been increasing what’s attainable within the world of digital marketing for quite an whereas currently, however we’re about to see exponential leaps in what this technology is capable of over following few years.

Chatbots can become a client service commonplace and begin substitution live agents additional and additional oftentimes as machine learning algorithms grow additional complicated and square measure ready to emulate persons with virtually spooky accuracy.

Marketing is changing into additional colloquial and personalised and chatbots alter you to require advantage of this trend while not extra strain on your personnel and resources.

AI is additionally getting used in advertising. whereas it hasn’t quite achieved human levels of power, Google is already running ads steam-powered by AI to optimize campaigns by distinctive the best-performing ad styles and duplicate and mechanically adjusting supported user engagement.

Social Media Takes Over the planet

You may assume social media is already pervasive, however as they say: “you ain’t seen nothin’ nonetheless.”

Social media can still create its presence familiar in each space of our lives and become actually integrated with each on and offline services.

In associate degree episode of the dystopian Netflix series Black Mirror, social media has spilled out of the screen and into the world as people rate their interactions with others and square measure awarded higher housing, jobs, and rank supported their overall rating.

Science fiction? perhaps for currently, however the long run in all probability isn’t to this point away. Most of the apps on your phone square measure in all probability already sharing knowledge together with your social media networks and it’s currently common for employers and recruiters to screen social media profiles before interviews.

What will this mean for marketers? A deeper understanding of every client as a personal and also the chance to supply extremely targeted offers and services, because the AI algorithms employed in social media grow more and more subtle.

The Rise of Micro-influencer marketing

Influencer marketing has already adult Brobdingnagian in recent years with prime influencers on platforms like Instagram and YouTube attracting countless followers and creating a six-figure financial gain from their deals with brands.However influencer marketing remains in its infancy and whereas it offers nice ROI compared to additional ancient advertising channels, there square measure some problems to be smooth out.Fake followers square measure presently a tangle that’s still being resolved, and there are some notable occurrences once brand/influencer relationships have backfired in a very dangerous manner.Big name influencers also are commencing to lose their power as they war additional and additional sponsored posts, reducing the credibility and impact of their recommendations.

As shoppers still worth individual recommendations over being marketed at, it’s about to add up to take a position additional in “micro-influencers” – those social media users WHO have a far smaller however dedicated following and may deliver actually authentic marketing messages to a trusting audience.Influencers’ power are going to be measured not by the sheer variety of followers they boast, however their personal relationships with every individual follower.

Going Back to Basics with worker Activation

Of course of these advances in technology square measure terribly exciting, however, we have a tendency to shouldn’t lose sight of the fundamental principles that wreak a good promoting

strategy, and a good company.Employee activation can change your organization to induce the simplest out of each worker, WHO can act as ambassadors for your whole and grow sales and conversions during a real and authentic approach that’s more practical than any crusade may ever be.

Referring back to the trend of micro-influencer promoting, once your workers square measure engaged they're going to themselves act as micro-influencers for your company. If you're triple-crown in using people WHO align along with your whole values and facilitate their passion what you’re attempting to attain to grow, they're going to act as your most dedicated cheerleaders.As our reliance on technology grows, additional and additional organizations also are realizing they have to be additional “human” and should activate the storytelling and organic sharing power of workers – this is often the “paradox of AI” as we have a tendency to learn to require our place aboard machines during this brave new world of opportunities.

Video passing All alternative Digital Channels

Savvy marketers have recognized the facility of on-line video for years – back in 2015; The Washington Post expected that video would account for eightieth of all on-line content by 2020.

We’re more or less there nevertheless, however video is already proving itself as a robust medium, and we’ve seen a vast rise in live streaming video above all over the last year more or less.

Video promoting may be improbably effective at boosting engagement levels and also the client appetence for video shows no sign of swiftness down – YouTube is already passing Facebook because the second-most visited website (Google is most wanted, naturally).

If you’ve not totally embraced video in your whole promoting, you’re already insulation behind, however it’s not too late to leap in. With the mixture of live video and increased reality, exciting things have become potential and original and artistic videos square measure absolute to be the large content channel winner as we have a tendency to head into 2019.