Why is SEO important for your website?

 SEO is a sustainable way of marketing your website. Using SEO is essential for the success of a website to build a regular audience and generate leads consistently.


This blog is called 'What is SEO?' Instead of saying, I thought the question was 'Why is SEO important to your website?' It would be more practical to frame as.


If we thread some high-level SEO theory into the practical application of what you need SEO for your website - the concepts are easy to understand and easy for me to write!


You can join any SEO training Institute or hire an SEO tutor to learn an SEO course. You can also hire any online SEO Company to rank your website.

Why is SEO so important?

  • More than 70% of B2B researchers begin their buying process with a general search. (search engine journal)

  • 89% of shoppers do online research before making a big purchase. (retailing today)

  • 93% of online experiences start with search engines. (Techjury).

The way we buy things has changed dramatically over the years, and even more so with the COVID pandemic changing our normal patterns of life.


Imagine that just ten years ago if you wanted a new TV for your home or a new machine for your business, you would usually buy it from your local store or from a vendor who would cold-call you.


This has completely changed. like this:


SEO training in Chandigarh will be the best choice for the people of Tricity.

Example: B2C (Business to Consumer)

In 2020, you are now researching the best TVs in your budget range. Then you order it from an online retailer with the best price. If you want the TV as soon as possible, go to the nearest store and ask them to match the price, or you'll order it online.


Example: B2B (Business to Business)

As for the machine for your business - let's say you have a new industrial oven for your restaurant kitchen. You research commercial oven providers (and brands) in your area and ask only two or three of them to meet with you. Longtime cold calling reps are starting the conversation.


A business website now performs the initial part of the sales process. After the research phase, the prospect calls on potential suppliers to do all of the initial evaluation and sales processes beforehand.


Good SEO reaches your doorstep at the very beginning of the evaluation process. You can't be there when your customers are looking for your products and services.


What is a search engine?

The largest search engines in the Western world are Google, YouTube and Bing. Google is by far the biggest and most relevant way to increase traffic to your website.


What most people don't realize is that Google is just an index of all the pages on the Internet. This means that when you type your query into Google, it is actually searching its own index, not the Internet. That's why Google is so quick to give you your search results. Once you click on the search result, Google gets redirected to it.


Search Engine Results Pages(SERPs)

After typing in your search query and clicking Enter, you will be redirected to the search engine results page or SERP. When you're doing SEO, it's important to understand what the page is made of, as you can target different areas of the SERP.


Although simplified, the image below shows what the SERP looks like. The red and yellow squares at the top are paid for using the Google Ads platform. The rest of the results are related to organic ranking and a combination of organic ranking and geographic location for the map section.


We call the process of ranking and marketing a website for organic results - SEO (Search Engine Optimization). If you are doing SEO then the green and purple sections are where your website will appear. As a rule, the higher on the page you are, the better your SEO will be.


The process of ranking and marketing a website using paid ads is called SEM (Search Engine Marketing). If you are doing SEM the red and yellow areas will appear at the bottom. The combination of how high you are on the page for paid ads, the relevance of your websites to users' search queries, and how much you are willing to pay for the top position.

How do you do SEO?

SEO is a combination of many skills, but we can keep them in three silos:


  • On-Page SEO

  • Off-page SEO


  1. On-Page SEO

Moz defines on-page SEO as the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively "off-page") to improve search engine ranking and visibility. . Known as SEO").


The following things are kept in mind while doing on-page SEO:


  • Title tag

  • Meta Description

  • Image Alternative Text

  • Inner join

  • Duplicate content

  • Page speed

  • Conversion rate optimization

  • Domain

  • Url

  • Redirect


  1. Off-Page SEO

Moz defines off-page SEO as actions taken outside of your own website to influence your ranking within search engine result pages (SERPs). Optimizing off-site ranking factors include improving search engine and user perception about a site's popularity, relevance, credibility, and authority.


The following things are kept in mind while doing off-page SEO:


  • backlinks

  • social media Marketing

  • guest blogging

  • Linked and unlinked brand mentions

  • Influencer Marketing

 

But by far, the most vital element is backlinks. Backlinks take various forms but the three most relevant are:


  1. Natural Links: Someone links to your page on your site because they think it's a suitable resource.


  1. Manually Created Links: Link-building activities can include asking customers to link to your site or asking influencers to share your content.


  1. Self-Generated Links: Linking to an online directory listing, forum post, blog comment with a link back to your website.

Benefits of doing SEO on your website

So now that you know what SEO is, do you really need it? Can't you just do SEM (paid advertising)?


Given below are some of the benefits of doing search engine optimization on your website and having consistent SEO maintenance.


  1. SEO is low cost as compared to paid ads

Organic SEO is relatively low cost. It only takes a regular investment of time in great content and a healthy dose of patience on your part. When you find yourself at the top of organic search engine results, you can sit back and watch the traffic. It doesn’t require any monthly budget on PPC (pay-per-click) advertising like Google AdWords.


  1. SEO Builds High Brand Credibility and Authority

In fact, many people rely on the first search result they see for a keyword or search term when they put it into a search engine like Google. They look for companies that rank well on search engines like Google. So by doing SEO, your website will become a brand and trustable.


  1. Your website should be systematically on the first page of Google

Most people never scroll through the first page of a search engine. When was the last time you visited page 2 of search results? This means that if your website isn't ranking on the first page of Google, or other search engines, you're missing out on potential clicks and overall organic brand awareness.


  1. Access to data permits you to leverage content for natural lead generation at zero cost

By viewing your website analytics, you can see what products and services visitors are viewing on your website. You can also see the search terms and queries they are using to find your website through search engines. This exercise will show you where the gaps are in your material.


  1. Requires minimal maintenance for good results when it comes to SEO and long term benefits

When compared to PPC paid advertising like Google AdWords, the effects of SEO are long-lasting and don't suddenly stop paying off when the budget is exhausted.


Unless you use black-hat SEO practices where you use SEO techniques, your SEO results will be long lasting. Black-hat tech can wipe your website from Google on the next Google algorithm update. That's why it's important to stay up-to-date with the latest information from Google and SEO experts and professionals.


  1. Your competitors may already be committed to SEO and understand its benefits.

Now that you understand the benefits of SEO and how it is extremely valuable, you need to know that some of your competitors are already on the SEO train and taking full advantage of it.


So, if your competitors are ranking on Google, you need to play catch-up and make sure you are optimizing website content for the right keywords. If they aren't taking advantage of SEO, capitalize on their lack of focus and use the time to do something out of your reach online.


Final Thoughts on SEO

Considering all of the above information, if you are not actively optimizing your website to work well with search engines, both on-page and off-page, you may be losing your website's performance potential. might lose. are limited.


Following some basic organic SEO can greatly benefit your business. Although organic reach is declining on digital platforms like social and search, the benefits above show that SEO has some great benefits for your business in the long run.


61% of marketers say that improving SEO and increasing their organic presence is their top inbound marketing priority. (HubSpot). Add to this that 57% of B2B marketers said that SEO generates more leads than any other marketing initiative. SEO for your website should still be of great concern.

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